Profiling and segmentation of international tourists in India
| العنوان: | Profiling and segmentation of international tourists in India |
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| المؤلفون: | Kathleen A. Krentler, Nripendra Singh, Sunaina Ahuja |
| المصدر: | Anatolia. 28:31-40 |
| بيانات النشر: | Informa UK Limited, 2016. |
| سنة النشر: | 2016 |
| مصطلحات موضوعية: | Visitor pattern, 05 social sciences, Geography, Planning and Development, Advertising, Geography, Market segmentation, Salient, 0502 economics and business, Profiling (information science), 050211 marketing, Segmentation, Marketing, 050212 sport, leisure & tourism, Earth-Surface Processes |
| الوصف: | Understanding visitors and the factors that pull them to visit a destination is imperative for successful branding as visitor characteristics and salient attributes are used to differentiate and position. This study identifies important attributes and segments of international tourists visiting India. Factor and Cluster analyses were used to analyse the data. Factor analysis identified six underlying dimensions while Cluster analysis identified four segments of international tourists across four continents. Profiling of clusters was done through Chi Square analysis leading to identification of target segments. Suggestions for branding and marketing strategies are provided according to the factors and segments identified. |
| تدمد: | 2156-6909 1303-2917 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::d5ea14d5a8abb4c3ddafd213caaf9c9c https://doi.org/10.1080/13032917.2016.1245670 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi...........d5ea14d5a8abb4c3ddafd213caaf9c9c |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 21566909 13032917 |
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