Replication: Destination as Product Placement

التفاصيل البيبلوغرافية
العنوان: Replication: Destination as Product Placement
المؤلفون: Trautwein, Sydney, Masling, Anna, Jung, Alexandra, Berg, Maja, Seeber, Tony, Rerich, Alice, Ermert, Nico
بيانات النشر: Open Science Framework, 2023.
سنة النشر: 2023
مصطلحات موضوعية: FOS: Psychology, Psychology, Social and Behavioral Sciences
الوصف: The study represents a conceptual replication of the study "Destination as Product Placement: An Advertising Strategy to Impact Beliefs and Behavioral Intentions." (Jung & Childs, 2020). This study examined the effects of placing the destination Ireland in an advertisement for the fictitious brand "Made Dublin" on the subjects' beliefs toward the destination, the brand's products, and the intention to visit the destination or to purchase the brand. Two groups were distinguished. One group was presented with promotional images of the fictitious brand with the destination in the background, while the other group was presented with the same promotional images, without a background. The following study now varies the destination (Paris) and the type of products (wedding fashion) in order to test whether the effects found can also be transferred to other contexts. Original Study: Destination as Product Placement: An Advertising Strategy to Impact Beliefs and Behavioral Intentions (Eunkyeong Jung and Michelle Childs, 2020)
DOI: 10.17605/osf.io/42tu9
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::dd11ae1c072da248f872e25c841fe3e0
رقم الأكسشن: edsair.doi...........dd11ae1c072da248f872e25c841fe3e0
قاعدة البيانات: OpenAIRE