التفاصيل البيبلوغرافية
| العنوان: |
Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process |
| المؤلفون: |
Chih-Lung Hung, Jen-Her Wu, Pei-Yu Chen, Xiaoyu Xu, Wan-Ling Hsu, Li-Min Lin, Ming-Che Hsieh |
| المصدر: |
Information Processing & Management. 60:103379 |
| بيانات النشر: |
Elsevier BV, 2023. |
| سنة النشر: |
2023 |
| مصطلحات موضوعية: |
Media Technology, Library and Information Sciences, Management Science and Operations Research, Computer Science Applications, Information Systems |
| تدمد: |
0306-4573 |
| URL الوصول: |
https://explore.openaire.eu/search/publication?articleId=doi_________::dda753ba61152022331d936f51496414
https://doi.org/10.1016/j.ipm.2023.103379 |
| حقوق: |
CLOSED |
| رقم الأكسشن: |
edsair.doi...........dda753ba61152022331d936f51496414 |
| قاعدة البيانات: |
OpenAIRE |
