Website plays a vital role for any university. It is like the digital footprint of your physical existence because before visiting university, stakeholders usually visit their corresponding websites. The purpose of this research is to apply the trunk test to check the website navigability on the recognized private educational institutes of Pakistan to evaluate that how the websites are designed to be comfortable, navigable and usable for the user. More than hundred private sector educational websites of Pakistan are tested and evaluated using trunk test approach and the suggestion are being made to improve the navigability and usability of Pakistan’s’ educational websites.
