| الوصف: |
The amount of data readily available for people to access has been increasing rapidly over the last decades, due to the cumulative effects of the open data movement, the huge growth of cheap cloud storage, and broader access to the internet through smartphones. This poses a double-edged sword: we know more about our world than ever before, but making sense of all this data and communicating that to a general audience can be a big challenge. Vizzuality have been working with research organisations, universities, Non Government Organizations (NGOs) and governments across the world to develop interactive, understandable and usable data tools. Through a combination of maps, tables, charts and other data visualizations, they’ve helped these organisations communicate cutting-edge research on sustainable development to policy-makers, analysts, the media and the general public. From deforestation to government transparency and emissions from agriculture, this data can help these people make decisions to create a more sustainable world. This chapter will outline the techniques used by Vizzuality to understand what data needs to be communicated, how, and with whom, for a certain change to take place. The interdisciplinary approach, encompassing psychology, design, data science and software development, will be revealed through three case studies of Vizzuality’s products. |
