Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
| العنوان: | Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis |
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| المؤلفون: | Carlos de las Heras-Pedrosa, José Ignacio Peláez, Pablo Sánchez-Núñez, Manuel Cobo, Enrique Herrera-Viedma |
| المساهمون: | Ingeniería Informática |
| المصدر: | IEEE Access, Vol 8, Pp 134563-134576 (2020) Digibug. Repositorio Institucional de la Universidad de Granada instname IEEE Access ( Volume: 8 ) Page(s): 134563-134576 Digibug: Repositorio Institucional de la Universidad de Granada Universidad de Granada (UGR) RODIN: Repositorio de Objetos de Docencia e Investigación de la Universidad de Cádiz Universidad de Cádiz RODIN. Repositorio de Objetos de Docencia e Investigación de la Universidad de Cádiz |
| بيانات النشر: | IEEE, 2020. |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | General Computer Science, Advertising Research, VOSviewer, Context (language use), 02 engineering and technology, Advertising research, consumer behavior, Bibliometrics, 03 medical and health sciences, Science Mapping Analysis, Sentiment analysis, 0302 clinical medicine, Advertising, General Materials Science, Opinion Mining, Consumer behaviour, Organizations, communication, Communication, General Engineering, Registers, Contextual advertising, Indexes, 021001 nanoscience & nanotechnology, Computer science, SciMAT, Web of Science (WoS), Consumer behavior, Scale (social sciences), opinion mining, Convergence (relationship), lcsh:Electrical engineering. Electronics. Nuclear engineering, bibliometrics, 0210 nano-technology, Emotion Understanding, emotion understanding, lcsh:TK1-9971, 030217 neurology & neurosurgery |
| الوصف: | In the last decade, the advertising industry has experienced a quantum leap, powered by recent advances in neuroscience, a large investment in artificial intelligence, and a high degree of consumer expertise. Within this context, opinion mining, sentiment analysis, and emotion understanding bring us closer to one of the most sought-after objectives of advertising: to offer relevant ads at scale. The importance of studies about opinion mining, sentiment analysis, and emotion understanding in advertising has been rising exponentially over the last years. The peak of this new situation has been the interest of the research community in studying the relationship between such innovations and the spread of smart and contextual advertising. This article analyzes those works that address the relationship between sentiment analysis, opinion mining, and emotion understanding in advertising. The main objective is to clarify the current state of these studies, explore issues, methods, findings, themes, and gaps as well as to define their significance within the current convergence advertising research scenario. To reach such objectives, a bibliometric analysis was conducted, retrieving and analyzing 919 research works published between 2010 and 2019 based on results from Web of Science (WoS). Programa Operativo FEDER Andalucia UMA 18-FEDERJA-148 |
| وصف الملف: | application/pdf |
| اللغة: | English |
| تدمد: | 2169-3536 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::06f94c80eeb5ed54b0c6c24bb62b60c9 https://ieeexplore.ieee.org/document/9141266/ |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....06f94c80eeb5ed54b0c6c24bb62b60c9 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 21693536 |
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