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A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions among Millennial Consumers

التفاصيل البيبلوغرافية
العنوان: A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions among Millennial Consumers
المؤلفون: Cigdem Basfirinci, Ceren Ekebas-Turedi, Zuhal Cilingir Uk, Musa Pinar
المساهمون: Ondokuz Mayıs Üniversitesi
المصدر: Journal of International Consumer Marketing. 33:209-225
بيانات النشر: Informa UK Limited, 2020.
سنة النشر: 2020
مصطلحات موضوعية: Marketing, Consumption (economics), food consumption intentions, media_common.quotation_subject, millennial consumers, Management Information Systems, masculine and feminine foods, Perception, cross-cultural food stereotypes, Cross-cultural, Gender-based food stereotypes, Psychology, Social psychology, media_common
الوصف: This study aims to investigate (1) whether the perception of gender-based food stereotypes exits among millennial consumers of two different cultures and (2) the impact of gender and culture on the relationship between gender-based food stereotypes and food consumption intentions. The data was collected from college students in Turkey and the U.S. The results show that respondents perceive certain foods as masculine and feminine, but the degree of masculinity or femininity and food consumption intentions differs by gender and country. The findings of this research can help global marketers to design strategies for food products. © 2020, © 2020 Taylor & Francis Group, LLC.
تدمد: 1528-7068
0896-1530
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2d15fcfa4a72adbd667347a3bc65b28f
https://doi.org/10.1080/08961530.2020.1771644
حقوق: CLOSED
رقم الأكسشن: edsair.doi.dedup.....2d15fcfa4a72adbd667347a3bc65b28f
قاعدة البيانات: OpenAIRE
الوصف
تدمد:15287068
08961530