Ouverture de ‘Market-Driven Management and Competitive Customer Value – 1’
| العنوان: | Ouverture de ‘Market-Driven Management and Competitive Customer Value – 1’ |
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| المؤلفون: | Silvio M. Brondoni |
| المساهمون: | Brondoni, S |
| المصدر: | Symphonya, Iss 1, Pp 1-7 (2009) Symphonya. Emerging Issues in Management; No 1 (2009): Market-Driven Management and Competitive Customer Value-1; 1-7 |
| بيانات النشر: | Niccolo Cusano University-Rome Symphonya Emerging Issues in Management, 2009. |
| سنة النشر: | 2009 |
| مصطلحات موضوعية: | Consumption (economics), global competition, over-supply, media_common.quotation_subject, Marketing. Distribution of products, HF5410-5417.5, Market-Driven Management, Global Competition, Global Networking, Over-Supply, Competitive Customer Value, global networking, Structural factor, Competition (economics), Globalization, Market driven, market-driven management, Global distribution, Customer value, Competitive Customer Value DOI], SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE, Business, Imitation, competitive customer value, Industrial organization, media_common |
| الوصف: | The globalisation of the market generates unprecedented over-supply well in excess of the market potential. This oversupply thus becomes a structural factor of development. In open markets, global competition has set new rules (manufacturing delocalisation, global distribution players, competitive imitation, instable and non-loyal consumption) which have significantly scaled down the model of economic development based on the isolated small and medium sized enterprise without global networking relations. Instead they emphasise the importance of a robust national development policy based on the ‘identity of the industrial system’, in other words on precise ‘intangible macro-system factors’. |
| وصف الملف: | ELETTRONICO; application/pdf |
| تدمد: | 1593-0319 1593-0300 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31e47bb350249189f6b37ab8c868065d https://doi.org/10.4468/2009.1.01ouverture |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....31e47bb350249189f6b37ab8c868065d |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 15930319 15930300 |
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