The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention
| العنوان: | The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention |
|---|---|
| المؤلفون: | Yumeng Liu, Chen-Kuo Pai, Anna Dai, Sangguk Kang |
| المصدر: | Sustainability Volume 12 Issue 16 Sustainability, Vol 12, Iss 6592, p 6592 (2020) |
| بيانات النشر: | Multidisciplinary Digital Publishing Institute, 2020. |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | Mainland China, ComputerSystemsOrganization_COMPUTERSYSTEMIMPLEMENTATION, GeneralLiterature_INTRODUCTORYANDSURVEY, tourist satisfaction, media_common.quotation_subject, lcsh:TJ807-830, Geography, Planning and Development, lcsh:Renewable energy sources, Management, Monitoring, Policy and Law, Destinations, GeneralLiterature_MISCELLANEOUS, Personalization, Interactivity, Travel satisfaction, smart tourism technology experience, 0502 economics and business, happiness, Marketing, revisit intention, lcsh:Environmental sciences, media_common, lcsh:GE1-350, Renewable Energy, Sustainability and the Environment, lcsh:Environmental effects of industries and plants, InformationSystems_INFORMATIONSYSTEMSAPPLICATIONS, 05 social sciences, Travel experience, lcsh:TD194-195, Happiness, 050211 marketing, Business, 050212 sport, leisure & tourism, Tourism |
| الوصف: | The rapid advancement of smart tourism technology brings new opportunities for tourism development. More travel destinations are relying on smart technology to attract more tourists to visit and enrich their travel experience. The main purpose of this study was to explore whether tourists are satisfied with their smart tourism technology experience (i.e., informativeness, accessibility, interactivity, personalization, and security). This study also investigated the impact of smart tourism technology experience on tourists&rsquo happiness and revisit intention. This study used a structural equation method to find the relationship among smart tourism technology attributes, travel satisfaction, happiness, and revisit intention. Surveys of a total of 527 participants who traveled to Macau from Mainland China were used for the analysis. The results showed that accessibility is the most important factor affecting the smart tourism technology experience and personalization the least. Smart tourism technology experience is shown to be significantly associated with travel experience satisfaction, and travel experience satisfaction has a positive effect on both tourists&rsquo happiness and revisit intention. Finally, tourist happiness is also shown to be positively associated with revisit intention. This study provides theoretical and practical significance for the development of smart tourism in the future. |
| وصف الملف: | application/pdf |
| اللغة: | English |
| تدمد: | 2071-1050 |
| DOI: | 10.3390/su12166592 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5ddf39138620f31f62bf6404267afded |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....5ddf39138620f31f62bf6404267afded |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 20711050 |
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| DOI: | 10.3390/su12166592 |