Revealing the unique blend of meanings in corporate identity: An application of the semiotic square
| العنوان: | Revealing the unique blend of meanings in corporate identity: An application of the semiotic square |
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| المؤلفون: | Daniel J. Flint, Paola Signori |
| المصدر: | Journal of Marketing Theory and Practice. 28:26-42 |
| بيانات النشر: | Informa UK Limited, 2019. |
| سنة النشر: | 2019 |
| مصطلحات موضوعية: | Marketing, corporate identity, congruence, 05 social sciences, Corporate identity, dynamic identity, Epistemology, Greimas, Congruence (geometry), semiotic square, 0502 economics and business, Semiotic square, 050211 marketing, Sociology, wine, 050203 business & management |
| الوصف: | Managing and marketing a corporate identity (CI) can be complex because most firms anchor their identity on multiple meanings and often fail to recognize this complexity in their communication. The... |
| تدمد: | 1944-7175 1069-6679 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::627c058b65bb06318230b9efddb2bdbd https://doi.org/10.1080/10696679.2019.1662312 |
| حقوق: | RESTRICTED |
| رقم الأكسشن: | edsair.doi.dedup.....627c058b65bb06318230b9efddb2bdbd |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 19447175 10696679 |
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