Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers
| العنوان: | Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers |
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| المؤلفون: | Seyda Deligonul, Ilke Kardes, Erin Cavusgil, S. Tamer Cavusgil |
| المساهمون: | Cavusgil, S Tamer, Deligonul, Seyda, Kardes, Ilke, Cavusgil, Erin |
| المصدر: | Journal of International Marketing. 26:94-108 |
| بيانات النشر: | SAGE Publications, 2018. |
| سنة النشر: | 2018 |
| مصطلحات موضوعية: | Marketing, emerging markets, international market segmentation, Middle class, Conceptualization, media_common.quotation_subject, market potential, 05 social sciences, middle class, Phenomenon, 0502 economics and business, Market potential, Economics, 050211 marketing, measurement, Business and International Management, Positive economics, Empirical evidence, Emerging markets, 050203 business & management, International marketing, media_common |
| الوصف: | As emerging markets gain significance in the global economy, understanding the middle-class customers within these dynamic economies becomes even more critical for international marketers. This article contributes to the limited but growing literature on this topic. International marketing scholars and practitioners should be better informed about this megatrend. What does the "middle class" really mean? What are the theoretical underpinnings for the middle-class phenomenon? What are the implications for international marketing? To address these pressing questions, the authors explore the middle-class phenomenon in emerging markets. Through an examination of conceptual underpinnings and empirical observations, they present a conceptualization and several theoretical propositions. Finally, they provide managerial and scholarly implications of the middle-class phenomenon and offer suggestions for further research. Refereed/Peer-reviewed |
| تدمد: | 1547-7215 1069-031X |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8257ef8fcabefffa7b3db48109157839 https://doi.org/10.1509/jim.16.0021 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi.dedup.....8257ef8fcabefffa7b3db48109157839 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 15477215 1069031X |
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