A Psychophysiological Study of Processing HIV/AIDS Public Service Announcements: The Effects of Novelty Appeals, Sexual Appeals, Narrative Versus Statistical Evidence, and Viewer’s Sex
| العنوان: | A Psychophysiological Study of Processing HIV/AIDS Public Service Announcements: The Effects of Novelty Appeals, Sexual Appeals, Narrative Versus Statistical Evidence, and Viewer’s Sex |
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| المؤلفون: | Jueman \\'Mandy\\' Zhang, T. Makana Chock, Liqiang Ni, Yi Wang, Gina Masullo Chen, Valarie N. Schweisberger |
| المصدر: | Health Communication. 31:853-862 |
| بيانات النشر: | Informa UK Limited, 2015. |
| سنة النشر: | 2015 |
| مصطلحات موضوعية: | Adult, Male, Health Knowledge, Attitudes, Practice, Public Service Announcements as Topic, Health (social science), Adolescent, Sexual Behavior, Emotions, Persuasive Communication, HIV Infections, 050801 communication & media studies, Health Promotion, Emotional processing, Arousal, Young Adult, Sex Factors, 0508 media and communications, Acquired immunodeficiency syndrome (AIDS), Heart Rate, 0502 economics and business, medicine, Humans, Narrative, Narration, Communication, 05 social sciences, Novelty, Cognition, Galvanic Skin Response, medicine.disease, Female, 050211 marketing, Public service, Psychology, Social psychology, Statistical evidence, Psychophysiology, Clinical psychology |
| الوصف: | This study used self-reports and physiological measures-heart rate (HR) and skin conductance level (SCL)-to examine the effects of novelty appeals, sexual appeals, narrative versus statistical evidence, and viewer's sex on cognitive and emotional processing of HIV/AIDS public service announcements (PSAs) among heterosexually active single college students. Novelty or sexual appeals differently affected self-reported attention and cognitive effort as measured by HR. High- rather than low-novelty HIV/AIDS PSAs, perceived as more attention-eliciting, did not lead to more cognitive effort. High- rather than low-sex HIV/AIDS PSAs, not perceived as more attention-eliciting, led to more cognitive effort as reflected by greater HR deceleration. Novelty or sexual appeals also affected self-reported emotional arousal and SCL differently. HIV/AIDS PSAs with high rather than low levels of novelty or sexual appeals led to greater self-reported arousal, but not greater SCL. Message evidence interacted with message appeals to affect cognitive effort. Participants exerted greater cognitive effort during high- rather than low-novelty narrative HIV/AIDS PSAs, and during low- rather than high-novelty statistical ones. The advantage of high over low sexual appeals was more obvious in statistical than in narrative HIV/AIDS PSAs. Males reported greater emotional arousal than females during high- rather than low-sex HIV/AIDS PSAs. |
| تدمد: | 1532-7027 1041-0236 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::88b63e4b3a98290bb964716e97e84e18 https://doi.org/10.1080/10410236.2015.1012629 |
| رقم الأكسشن: | edsair.doi.dedup.....88b63e4b3a98290bb964716e97e84e18 |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 15327027 10410236 |
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