Examining the moderating role of prior knowledge in the relationship between destination experiences and tourist satisfaction
| العنوان: | Examining the moderating role of prior knowledge in the relationship between destination experiences and tourist satisfaction |
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| المؤلفون: | Robert van der Veen, Songshan (Sam) Huang, Amin Afsharifar |
| المساهمون: | Huang, Songshan (Sam), Afsharifar, Amin, van der Veen, Robert |
| المصدر: | Journal of Vacation Marketing. 22:320-334 |
| بيانات النشر: | SAGE Publications, 2016. |
| سنة النشر: | 2016 |
| مصطلحات موضوعية: | Service (business), prior knowledge, tourist satisfaction, 05 social sciences, Questionnaire, Advertising, Structural equation modeling, Test (assessment), destination experience, oartial least squares (PLS), Tourism, Leisure and Hospitality Management, 0502 economics and business, 050211 marketing, Marketing, Psychology, 050212 sport, leisure & tourism, Tourism |
| الوصف: | This study investigated the moderating role of tourist prior knowledge in the relationship between major destination experience components (i.e. attraction, infrastructure, restaurants and service performance) and tourist satisfaction. Data were collected from international tourists visiting Shiraz, Iran, via a questionnaire survey. Partial least squares structural equation modelling (PLS-SEM) was applied to analyse the data, and the multi-group comparison approach was adopted to test the moderating role of prior knowledge. Findings reveal that tourist prior knowledge moderated the effects of destination experience components on tourist satisfaction in a differentiated way. The effects of service performance and restaurants on tourist satisfaction were more significantly moderated by tourist prior knowledge than the effects of attraction and infrastructure on tourist satisfaction. This study suggests that destination experiences enabled by human performance are more important in contributing to tourist satisfaction for those tourists with little knowledge about the destination. Destination marketing implications are discussed. Refereed/Peer-reviewed |
| تدمد: | 1479-1870 1356-7667 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::94d283ffd4d1242f70b30329af033a95 https://doi.org/10.1177/1356766715618996 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi.dedup.....94d283ffd4d1242f70b30329af033a95 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 14791870 13567667 |
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