Play With Me? Understanding and Measuring the Social Aspect of Casual Gaming
| العنوان: | Play With Me? Understanding and Measuring the Social Aspect of Casual Gaming |
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| المؤلفون: | Alsén, Adam, Runge, Julian, Drachen, Anders, Klapper, Daniel |
| المصدر: | Proceedings of the AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment. 12:115-121 |
| بيانات النشر: | Association for the Advancement of Artificial Intelligence (AAAI), 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | FOS: Computer and information sciences, 00Bxx, Computer Science - Human-Computer Interaction, ComputingMilieux_PERSONALCOMPUTING, Human-Computer Interaction (cs.HC) |
| الوصف: | Social gaming is today a pervasive phenomenon. Driven by the advent of social networks and the digitization of game distribution. In this paper the impact of digitization and so-cial networks such as Facebook on digital games is de-scribed and evaluated. This impact follows several vectors, including the introduction of new game formats and extend-ing the traditional audiences for games, which in turn has increased industrial revenue. The industry is in turn shaped by new business model such as Free-to-Play, digital distri-bution and the use of viral social features. These changes do not only appear irreversible, but more importantly, play a part in shaping the future of digital game design, notably for mobile devices. The paper presents new knowledge from controlled live experiments from a casual social game across Facebook and mobile platforms, finding positive re-turns by adding social gameplay features. This suggests that not only social network games, but also casual mobile games can benefit from deeper social gameplay mechanics. Given the impact of social features on gameplay, Game An-alytics will need to evolve to be able to handle requirements that arise from the introduction of social features, e.g. how to measure engagement against social features and shaping organic and viral spreading of a game. Comment: Preprint version for PA workshop 2016. 7 pages. 7 figures |
| تدمد: | 2334-0924 2326-909X |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a456d395129cb4f8992d58c58f546234 https://doi.org/10.1609/aiide.v12i2.12904 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....a456d395129cb4f8992d58c58f546234 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 23340924 2326909X |
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