The new world of philanthropy: How changing financial behavior, public policies, and COVID ‐19 affect nonprofit fundraising and marketing
| العنوان: | The new world of philanthropy: How changing financial behavior, public policies, and |
|---|---|
| المؤلفون: | Eric Van Steenburg, Nwamaka A. Anaza, Ahmed Ashhar, Andres Barrios, Ashley R. Deutsch, Meryl P. Gardner, Preeti Priya, Abhijit Roy, Anu Sivaraman, Kimberly A. Taylor |
| المصدر: | Journal of Consumer Affairs. 56:1079-1105 |
| بيانات النشر: | Wiley, 2022. |
| سنة النشر: | 2022 |
| مصطلحات موضوعية: | Sociology and Political Science, General Economics, Econometrics and Finance |
| الوصف: | Evolving financial behavior, an unpredictable public policy atmosphere, and an unparalleled global pandemic have collaborated to disrupt nonprofit fundraising. The COVID-19 pandemic alone exacerbated consumer demands for nonprofit services while curtailing nonprofit organizations' ability to fundraise. Without fundraising, nonprofit organizations cannot achieve their mission or support their causes, leading to a precarious situation for societal well-being. Meanwhile, consumers are changing their financial behaviors, with younger generations often going cashless. At the same time, governments continue to change policies that affect nonprofit organizations. In keeping with the transformative consumer research movement, the present study provides a conceptual framework for the state of nonprofit fundraising amid the challenges associated with changes in financial behavior and public policy, coupled with the effects of the global pandemic. Marketing strategies for fundraising success are presented to aid nonprofits going forward and serve societal interests. |
| تدمد: | 1745-6606 0022-0078 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ceac6074ab335404e3b074fd32cd4898 https://doi.org/10.1111/joca.12461 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi.dedup.....ceac6074ab335404e3b074fd32cd4898 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 17456606 00220078 |
|---|