Decision Biases in Revenue Management: Some Behavioral Evidence
| العنوان: | Decision Biases in Revenue Management: Some Behavioral Evidence |
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| المؤلفون: | J. Neil Bearden, Amnon Rapoport, Ryan O. Murphy |
| المصدر: | Manufacturing & Service Operations Management. 10:625-636 |
| بيانات النشر: | Institute for Operations Research and the Management Sciences (INFORMS), 2008. |
| سنة النشر: | 2008 |
| مصطلحات موضوعية: | behavioral operations, revenue management, dynamic pricing, decision bias, heuristics, Microeconomics, Revenue management, Heuristic, Strategy and Management, Dynamic pricing, Business decision mapping, Economics, Revenue, Management Science and Operations Research, Heuristics, Optimal decision, Decision analysis |
| الوصف: | We study a problem of selling a fixed number of goods over a finite and known horizon. After presenting a procedure for computing optimal decision policies and some numerical results of a simple heuristic policy for the problem, we describe results from three experiments involving financially motivated subjects. The experiments reveal that decision makers employ decision policies of the same form of the optimal policy. However, they show systematic biases to demand too much when they have many units to sell and too little when they have few to sell, resulting in significant revenue losses. |
| تدمد: | 1526-5498 1523-4614 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d0ac027c8e4cd9abdd4d4394d1490df0 https://doi.org/10.1287/msom.1080.0229 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....d0ac027c8e4cd9abdd4d4394d1490df0 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 15265498 15234614 |
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