THE CONCEPT OF HALAL IN VISUAL ART MARKETING STRATEGY: A RESEARCH MODEL DEVELOPMENT
| العنوان: | THE CONCEPT OF HALAL IN VISUAL ART MARKETING STRATEGY: A RESEARCH MODEL DEVELOPMENT |
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| المؤلفون: | Ishak Ramli, Mumtaz Mokhtar, Mohamad Rahimi Osman, Mohamad Noorman Masrek, D’zul Haimi Md Zain, Zarlina Mohd Zamari |
| المصدر: | Volume: 5, Issue: 14 900-907 IJASOS-International E-journal of Advances in Social Sciences SOCIOINT 2019, 6th International Conference on Education, Social Sciences and Humanities-Abstracts and Proceedings, 24-26 June 2019, İstanbul, TURKEY |
| بيانات النشر: | OCERINT International Organization Center of Academic Research, 2019. |
| سنة النشر: | 2019 |
| مصطلحات موضوعية: | business.industry, Marketing Strategy,Visual Art,Halal Concept,Model,Islamic Shariah, 05 social sciences, Perspective (graphical), 0211 other engineering and technologies, 021107 urban & regional planning, Islam, 02 engineering and technology, Marketing strategy, Field (computer science), Islamic marketing, Visual arts, Research model, Product (business), Social, Order (exchange), 0502 economics and business, Business, Sosyal, 050203 business & management |
| الوصف: | Visual art marketing strategy is a crucial aspect to be taken into consideration in order to ensure the continuous development of visual art field. It assists visual art practitioners to keep being productive in their efforts to come out with more art pieces to be sold. A few previous researches featured several marketing strategies for visual arts: nevertheless, there is no attempt to look at visual art marketing from the perspective of Islamic shariah. With uncertainties looming on visual art’s place in marketing world, the researchers recognize the need to study the concept of Islamic shariah in visual art marketing strategies. Based on this identified research gap, this study aims to produce a model that is related to the Islamic shariah concept regarding visual art marketing strategies. As a result, the discussion on the model involves several aspects namely: 1) product; 2) production process; 3) market place; 4) retailer / collectors; and 5) transactions. Recommendation for future research direction in this area is a more comprehensive study on Islamic marketing strategies in visual art. |
| وصف الملف: | application/pdf |
| اللغة: | English |
| تدمد: | 2411-183X |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d7c7d285b2008f6663d6915e29740557 https://dergipark.org.tr/tr/pub/ijasos/issue/48490/591910 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....d7c7d285b2008f6663d6915e29740557 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 2411183X |
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