Towards a New Model of Consumer Purchasing Intention of Smart Products During Crises Times; Case of Covid-19 Pandemic Outbreak :an Applied Study on Female Employees of the Faculty of Economic and Business Administration Sciences
| العنوان: | Towards a New Model of Consumer Purchasing Intention of Smart Products During Crises Times; Case of Covid-19 Pandemic Outbreak :an Applied Study on Female Employees of the Faculty of Economic and Business Administration Sciences |
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| المؤلفون: | Tarkan Hussein Dawood, Mohammed Jadan Hammad, Marwan Rashid Hammood |
| المصدر: | International Journal of Professional Business Review; Vol. 7 No. 4 (2022): Continuous publication; e0741 International Journal of Professional Business Review; v. 7 n. 4 (2022): Continuous publication; e0741 |
| بيانات النشر: | Open Access Publications LLC., 2022. |
| سنة النشر: | 2022 |
| مصطلحات موضوعية: | Consumer Purchasing Intention, Smart Products, COVID-19 Pandemic Outbreak, Crises Times, Strategy and Management, Tourism, Leisure and Hospitality Management, Business, Management and Accounting (miscellaneous), Decision Sciences (miscellaneous) |
| الوصف: | Purpose: This study aims to clear the effects of crises, disasters, and pandemics on customers' buying intentions; case of smart products during (Covid-19 pandemic outbreak). The study was applied on a sample of working women at the College of Economic and Administrative Sciences at the University of Baghdad for identifying their purchasing behavior. Theoretical framework: The researcher reviewed related references and researches to crystalize theoretical frame work for completing this study. Design/methodology/approach: The researcher applied the analytical descriptive approach, using a random sample of female students of faculty of Economics and Business Administration Sciences; for collecting primary data; using (LIKERT’s five graded questionnaire). Findings: The study findings cleared that Corona Epidemic (Covid-19) had negative effects on all economic, social, and environmental activities; in the form of complete or partial closure; there for there was a clear shortage in the supply of products and services; which minimizes satisfying the customers’ effective demand of various products and services. Research Practical & Social implications: Final findings of this study supported other studies’ findings. It is cleared that consumers changed their purchasing behavior during (Covid-19) out break; they turned to e-marketing purchasing behavior that was not widely used before the spread of the epidemic (Covid-19), and therefore there was a change in purchasing intention, in order to avoid infection. Findings cleared that it is necessary to wide applications of e-marketing during crises times in all aspects. Originality/value: This study didn't contain any part of any other published study of any other person, nor materials which has been accepted for possessing any scientific degree of any university. |
| وصف الملف: | application/pdf |
| اللغة: | English |
| تدمد: | 2525-3654 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d9cbec91b46eac4add63bb3733668b18 https://openaccessojs.com/JBReview/article/view/741 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....d9cbec91b46eac4add63bb3733668b18 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 25253654 |
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