The behavioral economics of the bottomless cup: The effects of alcohol cup price on consumption in college students
| العنوان: | The behavioral economics of the bottomless cup: The effects of alcohol cup price on consumption in college students |
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| المؤلفون: | Mikayla N. Morrell, Margaret P. Martinetti, Derek D. Reed |
| المصدر: | Experimental and Clinical Psychopharmacology. 29:36-47 |
| بيانات النشر: | American Psychological Association (APA), 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Male, Adolescent, Universities, Binge drinking, Poison control, Pilot Projects, Context (language use), Behavioral economics, Young Adult, Surveys and Questionnaires, Injury prevention, Humans, Pharmacology (medical), Students, Pharmacology, Consumption (economics), Alcoholic Beverages, Economics, Behavioral, Multilevel model, Commerce, Alcohol Drinking in College, Purchasing, Psychiatry and Mental health, Female, Psychology, Social psychology |
| الوصف: | Heavy drinking among college students is a public health concern in part due to the accessibility of alcohol and promotions such as "happy hours," which discount the price of alcohol. In addition, consuming alcohol at unregulated off-campus parties may result in greater alcohol consumption, higher blood alcohol concentrations, and increased negative consequences. The purpose of the current study was to assess demand for a refillable red "Solo" cup using a new hypothetical purchase task, the Cup-Price Purchase Task (CPPT). The CPPT asked college student participants to read a description of an off-campus party drinking context and indicate the likelihood of purchasing a refillable cup at prices ranging from $0.00-$60.00. We found that at cup prices of $5.00 or below, the likelihood of purchase was 75% or higher; however, probability of purchase decreased to about 47% at a cup price of $10.00. In addition, several CPPT behavioral economic parameters were positively correlated with the Alcohol Purchase Task (APT) and other alcohol-related measures, providing support for the CPPT's construct validity. Finally, hierarchical regression analyses revealed that maximum expenditure on the CPPT was a unique predictor of both alcohol consumption and alcohol-related consequences, even after controlling for the APT metrics. These findings may inform future studies investigating the behavioral economics of high-risk drinking situations and potential strategies to reduce binge drinking. (PsycInfo Database Record (c) 2021 APA, all rights reserved). |
| تدمد: | 1936-2293 1064-1297 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d9d7dd74ccc3f4d71ade237731e316cf https://doi.org/10.1037/pha0000360 |
| رقم الأكسشن: | edsair.doi.dedup.....d9d7dd74ccc3f4d71ade237731e316cf |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 19362293 10641297 |
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