The effect of unpleasant mood and involvement on information processing in persuasion
| العنوان: | The effect of unpleasant mood and involvement on information processing in persuasion |
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| المؤلفون: | Natsuko Hara |
| المصدر: | The Japanese journal of psychology. 65:487-493 |
| بيانات النشر: | The Japanese Psychological Association, 1995. |
| سنة النشر: | 1995 |
| مصطلحات موضوعية: | Adult, Persuasion, Persuasive communication, media_common.quotation_subject, Persuasive Communication, Information processing, Cognition, Affect (psychology), behavioral disciplines and activities, Affect, Mental Processes, Mood, mental disorders, Credibility, Humans, Psychology, Social psychology, General Psychology, media_common, Mood management theory |
| الوصف: | This study investigated the effect of unpleasant mood and involvement on the processing of persuasive communication. It was hypothesized that unpleasant mood would facilitate the processing of a message on a highly self-involving topic but inhibit that on a low self-involving topic. Mood-inducing films were used to induce unpleasant or neutral mood. Results indicated that unpleasant mood facilitated cognitive processing of the message in both the conditions of high and low involvement. Moreover, subjects in unpleasant mood evaluated plausibility of the message and communicator's credibility and likability more carefully than subjects in neutral mood. Consistent with the findings of Schwarz, Bless, and Bohner (1991), the present results indicate that unpleasant mood facilitates elaborated processing. |
| تدمد: | 1884-1082 0021-5236 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::de40fae84e780cbbdef4cbfe3567d16f https://doi.org/10.4992/jjpsy.65.487 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....de40fae84e780cbbdef4cbfe3567d16f |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 18841082 00215236 |
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