Investigation of Persian Handmade Carpet Brand Positioning in View of European Customer
| العنوان: | Investigation of Persian Handmade Carpet Brand Positioning in View of European Customer |
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| المؤلفون: | Shafiee RoodPoshti, Maysam, Davoodi, Zahra |
| المصدر: | Almatourism, Vol 9, Iss 9, Pp 47-66 (2018) |
| بيانات النشر: | University of Bologna, 2018. |
| سنة النشر: | 2018 |
| مصطلحات موضوعية: | Brand Management, Brand Positioning, Persian Handmade Carpet, European customers, 0502 economics and business, 05 social sciences, lcsh:Recreation. Leisure, lcsh:HC10-1085, 050211 marketing, lcsh:GV1-1860, 050203 business & management, lcsh:Economic history and conditions |
| الوصف: | The handmade carpet industry has a long lifetime in Iran. It was as one of important and key industries in some provinces for far decades, such that must of our export goods was carpets and rugs before oil discovery. However, handmade Persian carpet has the top position in global world market yet. Thus, this work tries to investigate the brand position of handmade Persian carpet from view of point of European customers. The research method is operational as goal. Statistical population of this research includes elites of branding and marketing of handmade carpet production in qualitative phase, and tourists and customers of some European countries in quantitative phase. Sampling method in the quantitative phase is proportional to the size of the population and based on the Cochran formula, about 384 persons were selected. The handmade carpet industry has a long lifetime in our country. It was as one of important and key industries in some provinces for far decades, such that must of our export goods was carpets and rugs before oil discovery. However, handmade Persian carpet has the top position in global world market yet. Thus, this work tries to investigate the brand position of handmade Persian carpet from view of point of European customers. The research method is operational as goal. Statistical population of this research includes elites of branding and marketing of handmade carpet production in qualitative phase, and tourists and customers of some European countries in quantitative phase. Sampling method in the quantitative phase is proportional to the size of the population and based on the Cochran formula, about 384 persons were selected. Almatourism - Journal of Tourism, Culture and Territorial Development, Vol 9, No 9 (2018): S.I. Fashion between Heritage and Tourism |
| اللغة: | English |
| تدمد: | 2036-5195 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e48be740756b45ff1a2b64d049d77abc https://almatourism.unibo.it/article/view/8352 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....e48be740756b45ff1a2b64d049d77abc |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 20365195 |
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