Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine
| العنوان: | Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine |
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| المؤلفون: | R. Gonzalo Parra, Smith B. Babiaka, Paula Piccard, Manja Zec, Atanas G. Atanasov, Rajeev K Singla, Maria Kletecka-Pulker, Harald Willschke, Mosa E.O. Ahmed, Eoghan J. Mulholland, Bruno Mezzetti, Joy I. Odimegwu, Sherri Bucher, Anela Tosevska, Tushar Garg, Ronita De, Bairong Shen, Sara Di Lonardo, Rehab A. Rayan, Christos Tsagkaris, Anna Maria Louka, Mathias Maleczek, Merisa Cenanovic, Maurizio Battino, Dongdong Wang, Pravin Badhe, Nikolay T. Tzvetkov, Abdulkadir Yusif Maigoro, Mihnea-Alexandru Găman, Jennifer R. Depew, Eva Schaden, Andy Wai Kan Yeung, Bikramjit Konwar, Francesca Giampieri, Chandragiri Siva Sai, Himel Mondal, Ronan Lordan, Alfonso T. García-Sosa, José L. Quiles, G.M. Khalid, Kiran R. Kharat, Sourav S. Patnaik, Sanusi, A. A. Tikhonov, Johra Khan, Md. Sahab Uddin, Mágali S. Urquiza, Fabien Schultz, Soojin Lee, Faisal A. Nawaz, Shravan Kumar Paswan, Tamara Y. Forbes-Hernandez, Danila Cianciosi, Hemanth Kumar Boyina, Surya Kant Tripathi, Jesus Simal-Gandara, Faizan Akram, Hari Prasad Devkota, Sandeep R. Pai, Elena González-Burgos, Simon Sieber, Marija Habijan, Daniel Sur |
| المصدر: | Current Research in Biotechnology, Vol 3, Iss, Pp 146-153 (2021) Current Research in Biotechnology CURRENT RESEARCH IN BIOTECHNOLOGY Current research in biotechnology 3 (2021): 146–153. doi:10.1016/j.crbiot.2021.04.004 info:cnr-pdr/source/autori:Kletecka-Pulker M.; Mondal H.; Wang D.; Parra R.G.; Maigoro A.Y.; Lee S.; Garg T.; Mulholland E.J.; Devkota H.P.; Konwar B.; Patnaik S.S.; Lordan R.; Nawaz F.A.; Tsagkaris C.; Rayan R.A.; Louka A.M.; De R.; Badhe P.; Schaden E.; Willschke H.; Maleczek M.; Boyina H.K.; Khalid G.M.; Uddin M.S.; Sanusi; Khan J.; Odimegwu J.I.; Yeung A.W.K.; Akram F.; Sai C.S.; Bucher S.; Paswan S.K.; Singla R.K.; Shen B.; Di Lonardo S.; Tosevska A.; Simal-Gandara J.; Zec M.; Gonzalez-Burgos E.; Habijan M.; Battino M.; Giampieri F.; Tikhonov A.; Cianciosi D.; Forbes-Hernandez T.Y.; Quiles J.L.; Mezzetti B.; Babiaka S.B.; Ahmed M.E.O.; Piccard P.; Urquiza M.S.; Depew J.R.; Schultz F.; Sur D.; Pai S.R.; Gaman M.-A.; Cenanovic M.; Tzvetkov N.T.; Tripathi S.K.; Kharat K.R.; Garcia-Sosa A.T.; Sieber S.; Atanasov A.G./titolo:Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine/doi:10.1016%2Fj.crbiot.2021.04.004/rivista:Current research in biotechnology/anno:2021/pagina_da:146/pagina_a:153/intervallo_pagine:146–153/volume:3 |
| بيانات النشر: | Elsevier, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Technology and Engineering, media_common.quotation_subject, Internet privacy, Social media analytics, 03 medical and health sciences, Patient safety, 0302 clinical medicine, Promotion (rank), Health care, Science communication, 030212 general & internal medicine, 030304 developmental biology, Open innovation, media_common, 0303 health sciences, business.industry, Biology and Life Sciences, Digital health, Personalized medicine, 3. Good health, Twitter hashtags, business, TP248.13-248.65, Biotechnology |
| الوصف: | The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives. |
| وصف الملف: | application/pdf |
| اللغة: | English |
| تدمد: | 2590-2628 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ef2f9d6f510ccf08902eee5ce2559338 http://www.sciencedirect.com/science/article/pii/S2590262821000149 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....ef2f9d6f510ccf08902eee5ce2559338 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 25902628 |
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