Modelling Attitude towards Consumption of Vegan Products
| العنوان: | Modelling Attitude towards Consumption of Vegan Products |
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| المؤلفون: | Arnaldo Coelho, Cristela Maia Bairrada, Isabel Miguel |
| المصدر: | Sustainability, Vol 13, Iss 9, p 9 (2021) Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP Sustainability Volume 13 Issue 1 |
| بيانات النشر: | MDPI AG, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | vegan products, 030309 nutrition & dietetics, Geography, Planning and Development, Word of mouth, TJ807-830, Context (language use), idealism, Management, Monitoring, Policy and Law, TD194-195, involvement, Structural equation modeling, Renewable energy sources, 03 medical and health sciences, Idealism, Animal welfare, 0502 economics and business, attitudes, vegan lifestyle, GE1-350, Social influence, Consumption (economics), 0303 health sciences, Environmental effects of industries and plants, Renewable Energy, Sustainability and the Environment, 05 social sciences, Moderation, Environmental sciences, 050211 marketing, Psychology, Social psychology |
| الوصف: | This study proposes to understand the impact of personal (health awareness and social influence) and moral (environmental concerns and animal welfare) antecedents on attitudes towards veganism and their effects on engagement with vegan products, along with their impact on purchase intention and word of mouth. Idealism is presented as a moderator of these proposed relationships. The study uses a structured questionnaire to gather data from two cross-sectional samples of 224 Portuguese and 356 Brazilian vegans collected from Facebook groups of vegans. Structural equation modelling is used to test the seven proposed hypotheses and the moderation effects. This research compares the influence of personal and moral determinants on veganism using idealism as a specific context to investigate their relationships, comparing Brazilian and Portuguese respondents and the effects of national cultures. Results show that attitudes towards veganism do not depend on personal causes, but rather on moral concerns. Motivations to reduce animal consumption, protect nature, and respect animal life seem to be guided by ethical principles. |
| وصف الملف: | application/pdf |
| اللغة: | English |
| تدمد: | 2071-1050 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f5746f89870f0fc0584d357e9d3bef6f https://www.mdpi.com/2071-1050/13/1/9 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....f5746f89870f0fc0584d357e9d3bef6f |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 20711050 |
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