Psychological Processes Underlying Effects of Alcohol Marketing on Youth Drinking
| العنوان: | Psychological Processes Underlying Effects of Alcohol Marketing on Youth Drinking |
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| المؤلفون: | Kristina M. Jackson, Bruce D. Bartholow |
| المصدر: | Journal of Studies on Alcohol and Drugs. Supplement |
| بيانات النشر: | Alcohol Research Documentation, Inc., 2020. |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | Marketing, Adolescent, Alcohol Drinking, Alcoholic Beverages, Systematic and Narrative Reviews, Poison control, Human factors and ergonomics, Underage Drinking, General Medicine, Suicide prevention, Occupational safety and health, Young Adult, Empirical research, Attitude, Adolescent Behavior, Youth Drinking, Injury prevention, Social Norms, Humans, Psychology, Underage drinking |
| الوصف: | Objective: Evidence increasingly suggests that alcohol marketing plays a significant role in facilitating underage drinking. This article presents a review of empirical studies and relevant theoretical models proposing plausible psychological mechanisms or processes responsible for associations between alcohol-related marketing and youth drinking. Method: We review key psychological processes pertaining to cognitive mechanisms and social cognitive models that operate at the individual or intrapersonal level (attitude formation, expectancies) and the social or interpersonal level (personal identity, social identity, social norms). We use dominant psychological and media theories to support our statements of putative causal inferences, including the Message Interpretation Processing Model, Prototype Willingness Model, and Reinforcing Spirals Model. Results: Based on the evidence, we propose an integrated conceptual model that depicts relevant psychological processes as they work together in a complex chain of influence, and we highlight those constructs that have received the greatest support in the literature. Conclusions: The evidence to date suggests that perceptions of others’ behaviors and attitudes in relation to alcohol (social norms) may be a more potent driver of youth drinking than evaluations of drinking outcomes (expectancies). Considerably more research—especially experimental research—is needed to understand the extent to which theoretically relevant psychological processes have unique effects on adolescent and young adult drinking behavior, with the ultimate goal of identifying modifiable intervention targets to produce reductions in the initiation and maintenance of underage alcohol use. |
| تدمد: | 1946-5858 1946-584X |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6c62cab66581e71992882465bdc73c0 https://doi.org/10.15288/jsads.2020.s19.81 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....f6c62cab66581e71992882465bdc73c0 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 19465858 1946584X |
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