Nudging health:Scarcity cues boost healthy consumption among fast rather than slow strategists (and abundance cues do the opposite)
| العنوان: | Nudging health:Scarcity cues boost healthy consumption among fast rather than slow strategists (and abundance cues do the opposite) |
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| المؤلفون: | Bob M. Fennis, Dovile Barauskaite, Guido M. van Koningsbruggen, Justina Gineikiene |
| المساهمون: | Communication Science, Communication Choices, Content and Consequences (CCCC), Research Programme Marketing |
| المصدر: | Fennis, B M, Gineikiene, J, Barauskaite, D & van Koningsbruggen, G M 2020, ' Nudging health : Scarcity cues boost healthy consumption among fast rather than slow strategists (and abundance cues do the opposite) ', Food Quality and Preference, vol. 85, no. October, 103967 . https://doi.org/10.1016/j.foodqual.2020.103967, https://doi.org/10.1016/j.foodqual.2020.103967 Food Quality and Preference, 85(October):103967. Elsevier Limited Food Quality and Preference, 85:103967. ELSEVIER SCI LTD |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | SOCIAL-STATUS, 030309 nutrition & dietetics, media_common.quotation_subject, Life History Theory, medicine.disease_cause, Life history theory, Scarcity, 03 medical and health sciences, 0404 agricultural biotechnology, Abundance, SDG 3 - Good Health and Well-being, Abundance (ecology), Perception, HISTORY, medicine, Obesity, Relative deprivation, media_common, Nudging, Consumption (economics), 0303 health sciences, Nutrition and Dietetics, Nudge theory, 04 agricultural and veterinary sciences, 040401 food science, RELATIVE DEPRIVATION, SOCIOECONOMIC DISPARITIES, Food craving, TESTS, Psychology, SES, BEHAVIOR, Food Science, Cognitive psychology |
| الوصف: | We examine the effectiveness of specific nudges in the choice environment to foster healthy choice and consumption among consumers with fast vs. slow life history strategies (LHS)––short-term, impulsive, reward-sensitive (fast) vs. long-term, reflective, controlled (slow) foci––associated with low and high socio-economic status (SES), respectively. The results of two experiments, conducted in a field and an online setting, show that consumers with a fast, rather than slow, life-history strategy are more susceptible to scarcity cues, boosting choice and actual consumption of healthy foods when these cues are associated with the healthy option. Conversely, for slow LHS consumers, the evidence suggests that scarcity cues are less influential, and instead abundance cues tend to foster healthy choice. Finally, in line with the LHS logic, acute food craving mediates the impact of scarcity vs. abundance cues for fast, but not slow, strategists, while perceptions of socially validated trust in the food source fulfill this role for slow, but not fast, strategists. |
| وصف الملف: | application/pdf |
| اللغة: | English |
| تدمد: | 0950-3293 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fdcc9a1656db81ec846fdbd6d3e07c71 https://research.vu.nl/en/publications/eef5682a-c2b6-4e35-afd8-2ecee7b93577 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi.dedup.....fdcc9a1656db81ec846fdbd6d3e07c71 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 09503293 |
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