| الوصف: |
Diplomska naloga z naslovom Vključevanje naravnega spomenika Jovsi v turistično ponudbo lokalnega okolja se ukvarja z vprašanjem, kako in na kakšne načine vključiti krajinski park v turistično ponudbo ter s kakšnimi načini pristopiti k problemu slabe promocije. Diplomsko delo natančno predstavi vključevanje naravnega spomenika Jovsi v turistično ponudbo ter išče povezave med cilji in praktičnimi dejstvi, ki smo jih pridobili na terenu s pomočjo intervjuvanja posameznikov ter ključnih institucij. Ugotovitve so predstavljene posamezno, tako s strani posameznikov kot institucij. Nato so predstavljene še skupne ugotovitve v analizi SWOT. Po narejeni analizi tako lahko zaključimo, da ima naravni spomenik Jovsi veliko že obstoječe, kakor tudi potencialne turistične ponudbe, ki jo je mogoče ob učinkoviti ter zadostni promociji uspešno vpeti v turistično ponudbo ter tudi tržiti. The diploma thesis titled Integration of Natural monument Jovsi in the touristic offer of local enviroment examines the question of how and in what ways could the Jovsi Natural monument be included in the tourist offer, and how to approach the issue of inadequate promotion. The diploma thesis presents in detail the inclusion of the Jovsi Natural monument in the tourist offer and searches for connections between goals and practical facts, which we obtained through field work by interviewing individuals and key institutions. Our findings gained from interviewing individuals are presented separately from those obtained from key institutions. This is followed by a presentation of collective findings based on a SWOT analysis. After performing the analysis, it is possible to conclude that the Jovsi Natural monument is already quite well included in the tourist offer, but also has a lot of further potential which, if effectively and adequately promoted, could be successfully included and marketed in the tourist offer. |
