The purpose of the article is to analyze the current state of development of research into impersonation of actors, in particular in cinematic works and in the works of Ukrainian and foreign scientists and practicing artists – representatives of various branches of art (audiovisual and entertainment), who form modern ideas about this important aspect of human cultural activity space. The research methodology was based on the method of theoretical generalization, cultural, empirical and philosophical analysis. The scientific novelty of the work consists in identifying the attempts and techniques used by the actors to “transform” into the characters of the screen work. Conclusions. The main achievements and problem areas in this extremely important issue for contemporary art history and cultural studies were characterized. All the above mentioned determines the importance of further research into impersonation of actors in the works of screen art in the framework of Ukrainian cultural studies.