Andersen, G K, Lindgren, P & Flarup, J 2019, ' Business Model Innovation Process Management in a Business Model Innovation Continuum ', Wireless Personal Communications, pp. 2-2 .
It is our hypothesis but also our experience from a numerous Business Model Innovation processes that it is crucial to focus on the importance of facilitating the participants, students or Businesses, when doing Business Model Innovation projects in accordance with the Multi Business Model Innovation concept developed by Professor Lindgren. This paper describes our preliminary research process’s and results regarding: What kind of activities seems to be necessary by the Multi Business Model Innovation Process Manager when facilitating participants social and collaborative teamwork processes doing Multi Business Model Innovation in a special designed business room, the B-Lab? Our research seems to show that the Multi Business Model Innovation Process Management takes place in a 3D continuum with different phases, roles and processes. In here the Process Manager must handle different theoretical and practical necessary knowledge and experience about the concept curriculum, the tools, the Multi Business Model Innovation dimensions and activities during the: Introduction, Downloading, Seeing, Sensing and Pitch phases plus know how to facilitate participants (students’ or business’s) teamwork when doing Business Model Innovation in the B-Lab. The Process Manager must be very flexible and master several roles and perspectives switching from position to position and from subject to subject in a short time, not in a linear continuum over time, but forward and reverse from giving the answers to ask the questions. Therefore, we continue our research with a larger cohort of participants and B-labs to develop a Process Manager Framework in doing Business Model Innovation processes.
