تقرير
The Consistency of Trust-Sales Relationship in Latin-American E-commerce
| العنوان: | The Consistency of Trust-Sales Relationship in Latin-American E-commerce |
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| المؤلفون: | Correa, Juan C., Laverde-Rojas, Henry, Martinez, Camilo A., Camargo, Oscar Javier, Rojas-Matute, Gustavo, Sandoval-Escobar, Marithza |
| المصدر: | Journal of Internet Commerce (2021) |
| سنة النشر: | 2019 |
| المجموعة: | Computer Science |
| مصطلحات موضوعية: | Computer Science - Computers and Society |
| الوصف: | Customer's trust in vendors' reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price. Comment: 13 pages, 3 Figures, 3 Tables |
| نوع الوثيقة: | Working Paper |
| DOI: | 10.1080/15332861.2021.1975426 |
| URL الوصول: | http://arxiv.org/abs/1911.01280 |
| رقم الأكسشن: | edsarx.1911.01280 |
| قاعدة البيانات: | arXiv |
| DOI: | 10.1080/15332861.2021.1975426 |
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