Entropy of measure preserving or continuous actions of amenable discrete groups allows for various equivalent approaches. Among them are the ones given by the techniques developed by Ollagnier and Pinchon on the one hand and the Ornstein-Weiss lemma on the other. We extend these two approaches to the context of actions of amenable topological groups. In contrast to the discrete setting, our results reveal a remarkable difference between the two concepts of entropy in the realm of non-discrete groups: while the first quantity collapses to 0 in the non-discrete case, the second yields a well-behaved invariant for amenable unimodular groups. Concerning the latter, we moreover study the corresponding notion of topological pressure, prove a Goodwyn-type theorem, and establish the equivalence with the uniform lattice approach (for locally compact groups admitting a uniform lattice). Our study elaborates on a version of the Ornstein-Weiss lemma due to Gromov.