Predicting Tweet Engagement with Graph Neural Networks

التفاصيل البيبلوغرافية
العنوان: Predicting Tweet Engagement with Graph Neural Networks
المؤلفون: Arazzi, Marco, Cotogni, Marco, Nocera, Antonino, Virgili, Luca
المصدر: Proceedings of the 2023 ACM International Conference on Multimedia Retrieval
سنة النشر: 2023
المجموعة: Computer Science
مصطلحات موضوعية: Computer Science - Social and Information Networks, Computer Science - Artificial Intelligence, Computer Science - Machine Learning
الوصف: Social Networks represent one of the most important online sources to share content across a world-scale audience. In this context, predicting whether a post will have any impact in terms of engagement is of crucial importance to drive the profitable exploitation of these media. In the literature, several studies address this issue by leveraging direct features of the posts, typically related to the textual content and the user publishing it. In this paper, we argue that the rise of engagement is also related to another key component, which is the semantic connection among posts published by users in social media. Hence, we propose TweetGage, a Graph Neural Network solution to predict the user engagement based on a novel graph-based model that represents the relationships among posts. To validate our proposal, we focus on the Twitter platform and perform a thorough experimental campaign providing evidence of its quality.
Comment: Accepted in ACM ICMR2023
نوع الوثيقة: Working Paper
DOI: 10.1145/3591106.3592294
URL الوصول: http://arxiv.org/abs/2305.10103
رقم الأكسشن: edsarx.2305.10103
قاعدة البيانات: arXiv