Sensing-as-a-service is anticipated to be the core feature of 6G perceptive mobile networks (PMN), where high-precision real-time sensing will become an inherent capability rather than being an auxiliary function as before. With the proliferation of wireless connected devices, resource allocation (RA) in terms of the users' specific quality-of-service (QoS) requirements plays a pivotal role in enhancing interference management ability and resource utilization efficiency. In this article, we comprehensively introduce the concept of sensing service in PMN, including the types of tasks, the distinctions/advantages compared to conventional networks, and the definitions of sensing QoS. Subsequently, we provide a unified RA framework in sensing-centric PMN and elaborate on the unique challenges. Furthermore, we present a typical case study named "communication-assisted sensing" and evaluate the performance trade-off between sensing and communication procedures. Finally, we shed light on several open problems and opportunities deserving further investigation in the future.