Voting Participation and Engagement in Blockchain-Based Fan Tokens

التفاصيل البيبلوغرافية
العنوان: Voting Participation and Engagement in Blockchain-Based Fan Tokens
المؤلفون: Ante, Lennart, Saggu, Aman, Schellinger, Benjamin, Wazinksi, Friedrich
المصدر: Electronic Markets 34 (26) 2024
سنة النشر: 2024
المجموعة: Quantitative Finance
مصطلحات موضوعية: Quantitative Finance - General Finance, 91B12, 91B28, 91B08, J.4
الوصف: This paper investigates the potential of blockchain-based fan tokens, a class of crypto asset that grants holders access to voting on club decisions and other perks, as a mechanism for stimulating democratized decision-making and fan engagement in the sports and esports sectors. By utilizing an extensive dataset of 3,576 fan token polls, we reveal that fan tokens engage an average of 4,003 participants per poll, representing around 50% of token holders, underscoring their relative effectiveness in boosting fan engagement. The analyses identify significant determinants of fan token poll participation, including levels of voter (dis-)agreement, poll type, sports sectors, demographics, and club-level factors. This study provides valuable stakeholder insights into the current state of adoption and voting trends for fan token polls. It also suggests strategies for increasing fan engagement, thereby optimizing the utility of fan tokens in sports. Moreover, we highlight the broader applicability of fan token principles to any community, brand, or organization focused on customer engagement, suggesting a wider potential for this digital innovation.
Comment: 45 pages, 8 figures, 4 tables, 1 appendix figure, 1 appendix table
نوع الوثيقة: Working Paper
DOI: 10.1007/s12525-024-00709-z
URL الوصول: http://arxiv.org/abs/2404.08906
رقم الأكسشن: edsarx.2404.08906
قاعدة البيانات: arXiv
الوصف
DOI:10.1007/s12525-024-00709-z