دورية أكاديمية
Personality and content preferences on social network sites in South Africa
| العنوان: | Personality and content preferences on social network sites in South Africa |
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| المؤلفون: | K. Mwaba, Y. Saini, R. Abratt |
| المصدر: | South African Journal of Business Management, Vol 48, Iss 4, Pp 13-20 (2017) |
| بيانات النشر: | AOSIS, 2017. |
| سنة النشر: | 2017 |
| المجموعة: | LCC:Management. Industrial management LCC:Business |
| مصطلحات موضوعية: | Management. Industrial management, HD28-70, Business, HF5001-6182 |
| الوصف: | Worldwide, visual content, such as photos and videos, have increased dramatically on social network sites (SNS), with South Africa being no exception. The purpose of this study was to investigate the relationship between two personality traits – need for cognition and need for affect – and visual and verbal content preference on SNS in South Africa. A survey was conducted and data were obtained from 307 social network site users. The main findings showed that personality does have an influence on SNS users’ preference for visual or verbal content. Implications for both theory and practice are discussed. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2078-5585 2078-5976 |
| Relation: | https://sajbm.org/index.php/sajbm/article/view/39; https://doaj.org/toc/2078-5585; https://doaj.org/toc/2078-5976 |
| DOI: | 10.4102/sajbm.v48i4.39 |
| URL الوصول: | https://doaj.org/article/e02ce0f74e124268bb3d0fe1b922854a |
| رقم الأكسشن: | edsdoj.02ce0f74e124268bb3d0fe1b922854a |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 20785585 20785976 |
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| DOI: | 10.4102/sajbm.v48i4.39 |