دورية أكاديمية
Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation
العنوان: | Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation |
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المؤلفون: | Andrea Caputo, Monica Molino, Barbara Cerato, Claudio G. Cortese |
المصدر: | SAGE Open, Vol 13 (2023) |
بيانات النشر: | SAGE Publishing, 2023. |
سنة النشر: | 2023 |
المجموعة: | LCC:History of scholarship and learning. The humanities LCC:Social Sciences |
مصطلحات موضوعية: | History of scholarship and learning. The humanities, AZ20-999, Social Sciences |
الوصف: | The external purpose of Employer Branding is attraction, that is, the brand’s capability to be preferred to its competitors through attractiveness and reputation. This study aims to (1) propose the Italian adaptation of the Employer Attractiveness scale (EmpAt scale) in its “real” version; (2) propose a tool to evaluate employer reputation; and (3) measure the convergent and predictive validity of these two measures. An online survey was administered to a sample of convenience ( N = 407; 56% were women). The results of exploratory and confirmatory factor analyses are presented for both scales, including correlations and regression results to demonstrate reliability and validity. Organizations could use these two tools to perform preliminary analyses to improve their employer branding, being aware of their own image’s strengths and areas for improvement, and thus differentiating themselves from competitors. |
نوع الوثيقة: | article |
وصف الملف: | electronic resource |
اللغة: | English |
تدمد: | 2158-2440 21582440 |
Relation: | https://doaj.org/toc/2158-2440 |
DOI: | 10.1177/21582440231192188 |
URL الوصول: | https://doaj.org/article/03bcdf13e4a043d782274426e5c89ccc |
رقم الأكسشن: | edsdoj.03bcdf13e4a043d782274426e5c89ccc |
قاعدة البيانات: | Directory of Open Access Journals |
تدمد: | 21582440 |
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DOI: | 10.1177/21582440231192188 |