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Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation

التفاصيل البيبلوغرافية
العنوان: Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation
المؤلفون: Andrea Caputo, Monica Molino, Barbara Cerato, Claudio G. Cortese
المصدر: SAGE Open, Vol 13 (2023)
بيانات النشر: SAGE Publishing, 2023.
سنة النشر: 2023
المجموعة: LCC:History of scholarship and learning. The humanities
LCC:Social Sciences
مصطلحات موضوعية: History of scholarship and learning. The humanities, AZ20-999, Social Sciences
الوصف: The external purpose of Employer Branding is attraction, that is, the brand’s capability to be preferred to its competitors through attractiveness and reputation. This study aims to (1) propose the Italian adaptation of the Employer Attractiveness scale (EmpAt scale) in its “real” version; (2) propose a tool to evaluate employer reputation; and (3) measure the convergent and predictive validity of these two measures. An online survey was administered to a sample of convenience ( N = 407; 56% were women). The results of exploratory and confirmatory factor analyses are presented for both scales, including correlations and regression results to demonstrate reliability and validity. Organizations could use these two tools to perform preliminary analyses to improve their employer branding, being aware of their own image’s strengths and areas for improvement, and thus differentiating themselves from competitors.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
تدمد: 2158-2440
21582440
Relation: https://doaj.org/toc/2158-2440
DOI: 10.1177/21582440231192188
URL الوصول: https://doaj.org/article/03bcdf13e4a043d782274426e5c89ccc
رقم الأكسشن: edsdoj.03bcdf13e4a043d782274426e5c89ccc
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:21582440
DOI:10.1177/21582440231192188