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Development of a professional ethics code universal model for Internet marketing organisations

التفاصيل البيبلوغرافية
العنوان: Development of a professional ethics code universal model for Internet marketing organisations
المؤلفون: R. A. Glaz, E. F. Shamaeva
المصدر: Вестник университета, Vol 0, Iss 2, Pp 14-25 (2022)
بيانات النشر: Publishing House of the State University of Management, 2022.
سنة النشر: 2022
المجموعة: LCC:Sociology (General)
LCC:Economics as a science
مصطلحات موضوعية: organisation management, code of ethics, professional ethics, personnel management, internet marketing, marketing, management, business etiquette, Sociology (General), HM401-1281, Economics as a science, HB71-74
الوصف: The terms and definitions involved in the research paper have been analysed and divided into two semantic groups. A historical reference on the history of ethics formation as a science has been given. On its basis the current state of ethics and its problems have been formed. The main trends in the Internet advertising market have been analysed, as a result of which the main directions of development in the sphere and the problems arising from this have been determined. A semantic and structural analysis of the existing ethical codes of related fields has been carried out. As a result, existing shortcomings have been revealed. Based on the work done, a template has been proposed, which in the future can serve as a basis for creating similar models in other areas.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
Russian
تدمد: 1816-4277
2686-8415
Relation: https://vestnik.guu.ru/jour/article/view/3350; https://doaj.org/toc/1816-4277; https://doaj.org/toc/2686-8415
DOI: 10.26425/1816-4277-2022-2-14-25
URL الوصول: https://doaj.org/article/08c9ef6e6b9d465d853fa4feb917125b
رقم الأكسشن: edsdoj.08c9ef6e6b9d465d853fa4feb917125b
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:18164277
26868415
DOI:10.26425/1816-4277-2022-2-14-25