دورية أكاديمية
COMPETITOR ORIENTATION AND INNOVATION: KENYAN DEPOSIT TAKING SACCO EXPERIENCE
| العنوان: | COMPETITOR ORIENTATION AND INNOVATION: KENYAN DEPOSIT TAKING SACCO EXPERIENCE |
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| المؤلفون: | Jackline Akoth ODERO, Robert K.W. EGESSA, Kelvin Mogere MACHUKI |
| المصدر: | Oradea Journal of Business and Economics, Vol 9, Iss 1, Pp 9-18 (2024) |
| بيانات النشر: | University of Oradea Publishing House, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:Business LCC:Economics as a science |
| مصطلحات موضوعية: | competitor orientation, deposit taking saccos, innovation, Business, HF5001-6182, Economics as a science, HB71-74 |
| الوصف: | The study sought to examine the influence of competitor orientation on innovation in Kenya’s Deposit Taking SACCO’s. The study adopted descriptive survey research design and targeted 49 respondents drawn from all the 7 Kenyan deposit taking SACCO’s in western region. A census study was considered. Structured questionnaires and an interview schedule were used to collect data. Data was analyzed using descriptive and inferential statistics. The data was presented in a tabular form. Simple linear regression results indicated that competitor orientation accounted for 51.4% of variance in innovation (R2 = .514) and was statistically significant (F=40.207 β=.554, t=6.341, p |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2501-3599 |
| Relation: | https://ojbe.steconomiceuoradea.ro/wp-content/uploads/2024/03/OJBE-91-9-18.pdf; https://doaj.org/toc/2501-3599 |
| DOI: | 10.47535/1991ojbe178 |
| URL الوصول: | https://doaj.org/article/c0ccb708333647ec94f64bc31c918252 |
| رقم الأكسشن: | edsdoj.0ccb708333647ec94f64bc31c918252 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 25013599 |
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| DOI: | 10.47535/1991ojbe178 |