دورية أكاديمية
A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success
| العنوان: | A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success |
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| المؤلفون: | Komalpreet Kaur, Elena Zhao, Vanina Adoriana Trifan |
| المصدر: | Ovidius University Annals: Economic Sciences Series, Vol XXIII, Iss 2, Pp 491-500 (2024) |
| بيانات النشر: | Ovidius University Press, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:Business LCC:Economics as a science |
| مصطلحات موضوعية: | electronics, samsung, innovation, mobile industry, technology, Business, HF5001-6182, Economics as a science, HB71-74 |
| الوصف: | The present study highlights the remarkable journey of the world-famous electronics brand Samsung. Beginning as a small manufacturing entity, the company grows rapidly, resulting in a renowned brand. Competing directly with several innovation-driven companies, such as Apple, Samsung maintains its place in the market and keeps growing. The article discusses in detail some of the fascinating events that became the turning points in Samsung’s journey and pushed it to rethink its strategy. The main purpose of this study is to offer a deeper understanding of the business approach and culture of Samsung. Being a Korean company, its brand values also reflect in the company culture. Its strong vision, self-belief, and willingness to grow helped Samsung achieve such great heights and dominate the global tech industry. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2393-3127 |
| Relation: | https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/13-2.pdf; https://doaj.org/toc/2393-3127 |
| URL الوصول: | https://doaj.org/article/13c62e95306c49beb5871d073d1c5c9e |
| رقم الأكسشن: | edsdoj.13c62e95306c49beb5871d073d1c5c9e |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 23933127 |
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