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Le fondazioni culturali delle corporate del lusso. Collezioni d’arte aziendali, mecenatismo e sponsorizzazione

التفاصيل البيبلوغرافية
العنوان: Le fondazioni culturali delle corporate del lusso. Collezioni d’arte aziendali, mecenatismo e sponsorizzazione
المؤلفون: Sara Mazzotta
المصدر: ZoneModa Journal, Vol 8, Iss 1, Pp 43-61 (2018)
بيانات النشر: University of Bologna, 2018.
سنة النشر: 2018
المجموعة: LCC:Fine Arts
LCC:Visual arts
مصطلحات موضوعية: arte contemporanea, fondazioni, mecenatismo, beni culturali, imprese del lusso, Fine Arts, Visual arts, N1-9211
الوصف: At the heart of the growing entrepreneurial partnership between luxury brands and the art business, we can see a structural closeness of two realities that today are more than ever in a winning conjunction for the spread of culture. The narrative is fairly silent regarding luxury companies involved in patronage, art collecting and sponsorship practices, especially towards contemporary art. Arts and cultural foundations have been founded by luxury companies during the last decades, motivated by the intention to place the brand in the competitive scenario of the art business. This work contributes to the literature on cultural heritage through the analysis of three case studies. It is argued how the contribution in arts and cultural heritage by luxury brands cannot be considered only as a reflection of strategic marketing actions but also as a benefit aimed to improve the cultural and local environment.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
Italian
تدمد: 2283-7043
2611-0563
Relation: https://zmj.unibo.it/article/view/8221; https://doaj.org/toc/2283-7043; https://doaj.org/toc/2611-0563
DOI: 10.6092/issn.2611-0563/8221
URL الوصول: https://doaj.org/article/31b99ce988064baa85126cc04911c2ac
رقم الأكسشن: edsdoj.31b99ce988064baa85126cc04911c2ac
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:22837043
26110563
DOI:10.6092/issn.2611-0563/8221