دورية أكاديمية
Antecedents and outcome of omnichannel shopping intention: A study in Ho Chi Minh City
| العنوان: | Antecedents and outcome of omnichannel shopping intention: A study in Ho Chi Minh City |
|---|---|
| المؤلفون: | Cao Quốc Việt, Tô Lê Minh Thanh |
| المصدر: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 19, Iss 6, Pp 33-48 (2024) |
| بيانات النشر: | TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:Banking |
| مصطلحات موضوعية: | bán lẻ đa kênh, lý thuyết lan tỏa đổi mới, lý thuyết nhận thức rủi ro, lý thuyết thống nhất chấp nhận và sử dụng công nghệ, ý định mua hàng đa kênh, Banking, HG1501-3550 |
| الوصف: | Omnichannel retailing is becoming increasingly important due to market changes. This approach enhances business performance and creates a solid competitive advantage. To identify factors influencing omnichannel shopping intention and omnichannel shopping behavior, this paper applies the Unified Theory of Acceptance and Use of Technology (UTAUT) combined with the Innovation Diffusion Theory (IDT) and the Theory of Perceived Risk (TPR). The study involved 376 respondents with omnichannel shopping experience, and the samples were surveyed using a convenient method. The PLS-SEM technique was applied for analysis and reporting. Findings of study reveal that personal innovativeness is the most significant factor affecting omnichannel shopping intention. The paper provides additional moderation results of demographic groups on the relationship between omnichannel shopping intention and shopping behavior. Base on the results, the authors propose implications for the theory and management practices. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | Vietnamese |
| تدمد: | 2734-9306 2734-9578 |
| Relation: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2956; https://doaj.org/toc/2734-9306; https://doaj.org/toc/2734-9578 |
| DOI: | 10.46223/HCMCOUJS.econ.vi.19.6.2956.2024 |
| URL الوصول: | https://doaj.org/article/ed41c481333b4747a7ffd8ca2861ab62 |
| رقم الأكسشن: | edsdoj.41c481333b4747a7ffd8ca2861ab62 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 27349306 27349578 |
|---|---|
| DOI: | 10.46223/HCMCOUJS.econ.vi.19.6.2956.2024 |