دورية أكاديمية
How do learning orientation and strategy yield innovativeness and superior firm performance?
العنوان: | How do learning orientation and strategy yield innovativeness and superior firm performance? |
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المؤلفون: | M. Dülger, G. Alpay, C. Yılmaz, M. Bodur |
المصدر: | South African Journal of Business Management, Vol 45, Iss 2, Pp 35-50 (2014) |
بيانات النشر: | AOSIS, 2014. |
سنة النشر: | 2014 |
المجموعة: | LCC:Management. Industrial management LCC:Business |
مصطلحات موضوعية: | Management. Industrial management, HD28-70, Business, HF5001-6182 |
الوصف: | This paper attempts to shed light on the role of learning orientations of firms and their adoption of Porter’s generic strategies on four dependent variables: Behavioral innovativeness, product innovativeness, technological innovativeness and, ultimately, firm performance. Hierarchical regressions were run with data from a random sample of 121 firms operating in Turkey. Findings indicate that internally-focused learning, market-focused learning and differentiation strategy have significant effects on the three innovativeness dimensions. When firm performance is included as the eventual outcome variable into the analysis, internally-focused learning, focus strategy and product innovativeness emerge as its main predictors. In fast-paced, highly unpredictable market environments, managers can make use of these findings to their benefit in terms of elevating their firms’ innovativeness and performance levels. |
نوع الوثيقة: | article |
وصف الملف: | electronic resource |
اللغة: | English |
تدمد: | 2078-5585 2078-5976 |
Relation: | https://sajbm.org/index.php/sajbm/article/view/123; https://doaj.org/toc/2078-5585; https://doaj.org/toc/2078-5976 |
DOI: | 10.4102/sajbm.v45i2.123 |
URL الوصول: | https://doaj.org/article/46e6dc0e25d642439790fbf8b6dd0728 |
رقم الأكسشن: | edsdoj.46e6dc0e25d642439790fbf8b6dd0728 |
قاعدة البيانات: | Directory of Open Access Journals |
تدمد: | 20785585 20785976 |
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DOI: | 10.4102/sajbm.v45i2.123 |