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How do learning orientation and strategy yield innovativeness and superior firm performance?

التفاصيل البيبلوغرافية
العنوان: How do learning orientation and strategy yield innovativeness and superior firm performance?
المؤلفون: M. Dülger, G. Alpay, C. Yılmaz, M. Bodur
المصدر: South African Journal of Business Management, Vol 45, Iss 2, Pp 35-50 (2014)
بيانات النشر: AOSIS, 2014.
سنة النشر: 2014
المجموعة: LCC:Management. Industrial management
LCC:Business
مصطلحات موضوعية: Management. Industrial management, HD28-70, Business, HF5001-6182
الوصف: This paper attempts to shed light on the role of learning orientations of firms and their adoption of Porter’s generic strategies on four dependent variables: Behavioral innovativeness, product innovativeness, technological innovativeness and, ultimately, firm performance. Hierarchical regressions were run with data from a random sample of 121 firms operating in Turkey. Findings indicate that internally-focused learning, market-focused learning and differentiation strategy have significant effects on the three innovativeness dimensions. When firm performance is included as the eventual outcome variable into the analysis, internally-focused learning, focus strategy and product innovativeness emerge as its main predictors. In fast-paced, highly unpredictable market environments, managers can make use of these findings to their benefit in terms of elevating their firms’ innovativeness and performance levels.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
تدمد: 2078-5585
2078-5976
Relation: https://sajbm.org/index.php/sajbm/article/view/123; https://doaj.org/toc/2078-5585; https://doaj.org/toc/2078-5976
DOI: 10.4102/sajbm.v45i2.123
URL الوصول: https://doaj.org/article/46e6dc0e25d642439790fbf8b6dd0728
رقم الأكسشن: edsdoj.46e6dc0e25d642439790fbf8b6dd0728
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:20785585
20785976
DOI:10.4102/sajbm.v45i2.123