دورية أكاديمية
The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate
| العنوان: | The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate |
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| المؤلفون: | Anfas Anfas, Ida Hidayanti, Mohbir Umasugi, Ibnu Sina Hi. Yusuf |
| المصدر: | Society, Vol 9, Iss 1 (2021) |
| بيانات النشر: | Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung, 2021. |
| سنة النشر: | 2021 |
| المجموعة: | LCC:Social Sciences |
| مصطلحات موضوعية: | Community Trust, Customer Selection Decision, Open University, University Image, Word of Mouth (WoM), Social Sciences |
| الوصف: | This study examines the application of word of mouth to build community trust and university brand image on the community selection decision for UPBJJ-UT Ternate. The samples were obtained from eight regencies in North Maluku Province through a survey method aided with Smart PLS 3.8 analysis. In addition to the insignificant effect of university image on community selection decision, the findings indicated that (1) university image has a significant effect on word of mouth, (2) community trust has a significant effect on word of mouth, (3) community trust has a significant effect on selection decision, and (4) word of mouth has a significant effect on community selection decision. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English Indonesian |
| تدمد: | 2338-6932 2597-4874 |
| Relation: | https://society.fisip.ubb.ac.id/index.php/society/article/view/308; https://doaj.org/toc/2338-6932; https://doaj.org/toc/2597-4874 |
| DOI: | 10.33019/society.v9i1.308 |
| URL الوصول: | https://doaj.org/article/4a12b0f14b1a415db16ed26032bb8495 |
| رقم الأكسشن: | edsdoj.4a12b0f14b1a415db16ed26032bb8495 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 23386932 25974874 |
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| DOI: | 10.33019/society.v9i1.308 |