دورية أكاديمية
The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis
| العنوان: | The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis |
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| المؤلفون: | Feng Xu, Wenxia Niu, Shuaishuai Li, Yuli Bai |
| المصدر: | SAGE Open, Vol 10 (2020) |
| بيانات النشر: | SAGE Publishing, 2020. |
| سنة النشر: | 2020 |
| المجموعة: | LCC:History of scholarship and learning. The humanities LCC:Social Sciences |
| مصطلحات موضوعية: | History of scholarship and learning. The humanities, AZ20-999, Social Sciences |
| الوصف: | In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out. However, there is little research on the mechanism of word-of-mouth concerning tourist destinations in crisis. This article focuses on the influence mechanism of word-of-mouth in the relationship between perceived images and behavioral intentions. A structural equation model was established, with “perceived image” as the independent variable, “word-of-mouth” and “psychological distance” as mediating variables, and “behavioral intention” as the dependent variable. Our study is based on a survey in Southern Xinjiang. The final results show that word-of-mouth plays a mediating role in the relationship between perceived image and behavioral intentions. The moderating effect of word-of-mouth plays two roles in the mechanism of the perceived image on the behavioral intention: the promotion mechanism and the repression mechanism. Tourists’ sense of psychological distance significantly mediates the relationship between perceived image and behavioral intention. The findings enrich word-of-mouth and the marketing theories for the destinations in crisis, which provide enlightening insights for the sustainable development of the destinations in crisis. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2158-2440 21582440 |
| Relation: | https://doaj.org/toc/2158-2440 |
| DOI: | 10.1177/2158244020919491 |
| URL الوصول: | https://doaj.org/article/e4a2e15153684eaca658866d1ecd342d |
| رقم الأكسشن: | edsdoj.4a2e15153684eaca658866d1ecd342d |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 21582440 |
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| DOI: | 10.1177/2158244020919491 |