دورية أكاديمية
LA PRATIQUE DE L’AUDIT MARKETING DANS LES ENTREPRISES MAROCAINES : CAS DE LA VILLE D’EL JADIDA
| العنوان: | LA PRATIQUE DE L’AUDIT MARKETING DANS LES ENTREPRISES MAROCAINES : CAS DE LA VILLE D’EL JADIDA |
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| المؤلفون: | YASSINE HILMI, MOUNA HILMI |
| المصدر: | Revue Internationale du Marketing et Management Stratégique, Vol 1, Iss 1, Pp 249-263 (2019) |
| بيانات النشر: | CHAKOR Abdellatif, 2019. |
| سنة النشر: | 2019 |
| المجموعة: | LCC:Management. Industrial management LCC:Marketing. Distribution of products |
| مصطلحات موضوعية: | marketing audit, profitability, practice, marketing policy, el jadida, Management. Industrial management, HD28-70, Marketing. Distribution of products, HF5410-5417.5 |
| الوصف: | Companies are beginning to worry about the concept of marketing audit as an essential source to optimize its marketing policy. The purpose of this article is to measure the practice of marketing auditing in Moroccan companies and to measure its impact on profitability. The survey is conducted on the basis of a sample of 8 companies in the El Jadida city, the results indicate that the practice of marketing audit is outsourced by consulting firms and increases the profitability enterprises. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English French |
| تدمد: | 2665-7341 |
| Relation: | http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-13-HILMI-YASSINE-HILMI-MOUNA-1.pdf; https://doaj.org/toc/2665-7341 |
| DOI: | 10.5281/zenodo.3520298 |
| URL الوصول: | https://doaj.org/article/4a5ba16809a04faaad8e1e1b2a131bf0 |
| رقم الأكسشن: | edsdoj.4a5ba16809a04faaad8e1e1b2a131bf0 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 26657341 |
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| DOI: | 10.5281/zenodo.3520298 |