Thyroid cancer (TC) is the fastest growing cancer in China and has lots of influencing factors which can be intervened to reduce its incidence. In this article, we aimed to identify the risk factors of TC. The regional TC data in 2016 were obtained from the China Cancer Registry Annual Report published by the National Cancer Center (NCC). Univariate correlation analysis and generalized linear Poisson regression analysis were used to determine risk factors for morbidity of TC from the provincial and prefecture levels. High urbanization rate (UR) (RR = 1.109, 95%CI: 1.084, 1.135), high GDP per capita (PGDP) (RR = 1.013, 95%CI: 1.007, 1.018), high aquatic products (RR = 1.047, 95%CI: 1.020, 1.075) and dry and fresh fruit consumption (RR = 1.024, 95%CI: 1.007, 1.040) can increase TC incidence. Therefore, high PGDP, high UR, high aquatic products and dry and fresh fruit consumption were all risk factors for TC incidence. Our results may be helpful for providing analytical ideas and methodological references for the regionalized prevention and control of TC in a targeted manner.