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GENERAL FRAMEWORK OF INNOVATIVE BUSINESS MODEL IN INDUSTRY 4.0 FOR AUTOMOTIVE CLIENTS

التفاصيل البيبلوغرافية
العنوان: GENERAL FRAMEWORK OF INNOVATIVE BUSINESS MODEL IN INDUSTRY 4.0 FOR AUTOMOTIVE CLIENTS
المؤلفون: Sabin – Alexandru Babeanu, Viorel - Costin Banta, Cristian Dragos Turcan
المصدر: Annals of the University of Craiova: Economic Sciences Series, Vol 1, Iss 50, Pp 5-12 (2022)
بيانات النشر: Universitatea din Craiova, 2022.
سنة النشر: 2022
المجموعة: LCC:Business
LCC:Economic theory. Demography
مصطلحات موضوعية: industry 4.0, marketing, innovative business model, Business, HF5001-6182, Economic theory. Demography, HB1-3840
الوصف: The main objective of this paper is to establish the general framework for an innovative business model in the automotive industry, by using marketing tools to automatically promote a product. These tools today rise to the customer's need, but especially to his satisfaction, through the use of artificial intelligence. Creating a customer profile and reporting sales, structured by product typology, location and time are the indicators studied in the literature. The emphasis is on technologies, but especially on the technologies resulting from the implementation of Industry 4.0 in the business model. These technologies work automatically, they create profit, but they can also have some risks. Therefore, the client will have access to a permanent, comparative consultancy, this being a new marketing strategy, which will ensure a better promotion of a product or service.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
تدمد: 1223-365X
1843-3723
Relation: http://feaa.ucv.ro/annals/v1_2022/001.pdf; https://doaj.org/toc/1223-365X; https://doaj.org/toc/1843-3723
URL الوصول: https://doaj.org/article/69bf1757ebb24658bdae1ad8cc8a3770
رقم الأكسشن: edsdoj.69bf1757ebb24658bdae1ad8cc8a3770
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:1223365X
18433723