دورية أكاديمية
GENERAL FRAMEWORK OF INNOVATIVE BUSINESS MODEL IN INDUSTRY 4.0 FOR AUTOMOTIVE CLIENTS
العنوان: | GENERAL FRAMEWORK OF INNOVATIVE BUSINESS MODEL IN INDUSTRY 4.0 FOR AUTOMOTIVE CLIENTS |
---|---|
المؤلفون: | Sabin – Alexandru Babeanu, Viorel - Costin Banta, Cristian Dragos Turcan |
المصدر: | Annals of the University of Craiova: Economic Sciences Series, Vol 1, Iss 50, Pp 5-12 (2022) |
بيانات النشر: | Universitatea din Craiova, 2022. |
سنة النشر: | 2022 |
المجموعة: | LCC:Business LCC:Economic theory. Demography |
مصطلحات موضوعية: | industry 4.0, marketing, innovative business model, Business, HF5001-6182, Economic theory. Demography, HB1-3840 |
الوصف: | The main objective of this paper is to establish the general framework for an innovative business model in the automotive industry, by using marketing tools to automatically promote a product. These tools today rise to the customer's need, but especially to his satisfaction, through the use of artificial intelligence. Creating a customer profile and reporting sales, structured by product typology, location and time are the indicators studied in the literature. The emphasis is on technologies, but especially on the technologies resulting from the implementation of Industry 4.0 in the business model. These technologies work automatically, they create profit, but they can also have some risks. Therefore, the client will have access to a permanent, comparative consultancy, this being a new marketing strategy, which will ensure a better promotion of a product or service. |
نوع الوثيقة: | article |
وصف الملف: | electronic resource |
اللغة: | English |
تدمد: | 1223-365X 1843-3723 |
Relation: | http://feaa.ucv.ro/annals/v1_2022/001.pdf; https://doaj.org/toc/1223-365X; https://doaj.org/toc/1843-3723 |
URL الوصول: | https://doaj.org/article/69bf1757ebb24658bdae1ad8cc8a3770 |
رقم الأكسشن: | edsdoj.69bf1757ebb24658bdae1ad8cc8a3770 |
قاعدة البيانات: | Directory of Open Access Journals |
تدمد: | 1223365X 18433723 |
---|