دورية أكاديمية
Exploring individuals’ purchase willingness for cryptocurrency in an emerging context
| العنوان: | Exploring individuals’ purchase willingness for cryptocurrency in an emerging context |
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| المؤلفون: | K. M. Anwarul Islam, Fandi Omeish, Serajul Islam, Adel Mohammed Yaslam Sarea, Tariq Abdrabbo |
| المصدر: | Innovative Marketing, Vol 20, Iss 2, Pp 230-239 (2024) |
| بيانات النشر: | LLC "CPC "Business Perspectives", 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:Marketing. Distribution of products |
| مصطلحات موضوعية: | cryptocurrency, digital currency, Malaysia, perceived trust, price value, security, Marketing. Distribution of products, HF5410-5417.5 |
| الوصف: | This study aims to investigate the influencing factors of consumers’ willingness to buy cryptocurrency in Malaysia. The targeted population of this study was Malaysian citizens who had knowledge about digital currency such as cryptocurrency. In this study, the data collection process was completed using an online survey questionnaire from several social media groups in Malaysia. They were sent a survey invitation to take part in, and after their approval, their responses were gathered. Five-point Likert scale has been used, where ‘1’ stands for “strongly disagree” and ‘5’ stands for “strongly agree”, to find out the item-wise questionnaire. The final sample size was n = 620. Moreover, 5% significance level and SPSS software were used to analyze the data and evaluate the hypotheses. The outcome of this study exposes that the perception of the price value of the cryptocurrency, perceived trust, and perceived security measure positively and significantly affect consumers’ willingness to buy cryptocurrency. Overall, these variables can explain 49.50% (R2 = 0.495) of the variance in predicting consumers’ willingness to buy cryptocurrency. It is found that among the three determinants, perceived trust (β = 0.569) in cryptocurrency had the highest impact on the intention among Malaysian consumers compared to other variables. This study contributes to the limited existing literature concerning Bitcoin and digital currencies, offering insights that can aid scholars in comprehending the significance of cryptocurrency and delineating its predominant impacts within the Malaysian cryptocurrency space. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 1814-2427 1816-6326 |
| Relation: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20243/IM_2024_02_Islam.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326 |
| DOI: | 10.21511/im.20(2).2024.19 |
| URL الوصول: | https://doaj.org/article/6e03a10a4d384b1e86dd9ca9721986a3 |
| رقم الأكسشن: | edsdoj.6e03a10a4d384b1e86dd9ca9721986a3 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 18142427 18166326 |
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| DOI: | 10.21511/im.20(2).2024.19 |