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The impact of sensory marketing in directing consumer behavior - a case study of Mr.Yummy's restaurant - Batna Province

التفاصيل البيبلوغرافية
العنوان: The impact of sensory marketing in directing consumer behavior - a case study of Mr.Yummy's restaurant - Batna Province
المؤلفون: كيلاني صونية
المصدر: مجلة الاجتهاد للدراسات القانونية والاقتصادية, Vol 12, Iss 01, Pp 555-571 (2023)
بيانات النشر: University of Tamanrasset, 2023.
سنة النشر: 2023
المجموعة: LCC:Law
LCC:Economic history and conditions
مصطلحات موضوعية: sensory marketing, consumer behavior, mister yummy restaurant, batna city, Law, Economic history and conditions, HC10-1085
الوصف: The aim of the study is to highlight sensory marketing impact, used by Mister Yummy restaurant, on directing its customers purchasing behavior. By identifying the used sensory marketing dimensions: visual, olfactory, auditory, tactile and gustatory. This study was applied on Mister Yummy restaurant customers in Batna city. In order to achieve the objectives of the study 100 questionnaires (paper and electronic) were designed and distributed on study sample, 75 questionnaires were approved for statistical analysis by 75%. The study have showed that there is an effect and a medium correlation between sensory marketing and consumer behavior with varying values according to each dimension type, in addition to the presence of other influencing factors. Through the results of the study a set of recommendations were presented.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: Arabic
English
French
تدمد: 2335-1039
2437-0754
Relation: https://alijtihed.univ-tam.dz/wp-content/uploads/2023/02/alijtihed-mag-034-art-035.pdf; https://doaj.org/toc/2335-1039; https://doaj.org/toc/2437-0754
URL الوصول: https://doaj.org/article/747cc74a9bf74e71b58737633fffd8f5
رقم الأكسشن: edsdoj.747cc74a9bf74e71b58737633fffd8f5
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:23351039
24370754