دورية أكاديمية
The Effect of Perceived Risk, Brand Image and Perceived Price Fairness on Customer Satisfaction
| العنوان: | The Effect of Perceived Risk, Brand Image and Perceived Price Fairness on Customer Satisfaction |
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| المؤلفون: | Innocentius Bernarto, Agus Purwanto, Ronnie Resdianto Masman |
| المصدر: | Jurnal Manajemen, Vol 26, Iss 1, Pp 35-50 (2022) |
| بيانات النشر: | Universitas Tarumanagara, 2022. |
| سنة النشر: | 2022 |
| المجموعة: | LCC:Business |
| مصطلحات موضوعية: | perceived risk, brand image, perceived price fairness, customer satisfaction., Business, HF5001-6182 |
| الوصف: | This study aims to analyze the effect of perceived risk, brand image and perceived price fairness on customer satisfaction at Japanese restaurants in Jakarta, Indonesia. The target population of this research was all Japanese restaurant customers in Jakarta and its surroundings during the period of October 2021. There was a total of 208 respondents participated in this study. The sampling technique used was snowball sampling. The data was collected using a questionnaire distributed online through Google Form. The data was analyzed using partial least square-structural equation modeling (PLS-SEM) approach in WarpPls 7.0 program. The results show that the perceived risk has no negative effect on customer satisfaction. The brand image also has a positive effect on customer satisfaction.The perceived price fairness has a positive effect on customer satisfaction. The more affordable the price of Japanese restaurant food products, the higher the customer satisfaction. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English Indonesian |
| تدمد: | 1410-3583 |
| Relation: | http://ecojoin.org/index.php/EJM/article/view/836; https://doaj.org/toc/1410-3583 |
| URL الوصول: | https://doaj.org/article/d77a5ec69dd649ea946e2dabd9ed11ef |
| رقم الأكسشن: | edsdoj.77a5ec69dd649ea946e2dabd9ed11ef |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 14103583 |
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