دورية أكاديمية

Acceptance and use of ICT in tourism: the modified UTAUT model

التفاصيل البيبلوغرافية
العنوان: Acceptance and use of ICT in tourism: the modified UTAUT model
المؤلفون: Md Borak Ali, Rahat Tuhin, Md Abdul Alim, Md Rokonuzzaman, Sheikh Matiur Rahman, Md Nuruzzaman
المصدر: Journal of Tourism Futures, Vol 10, Iss 2, Pp 334-349 (2024)
بيانات النشر: Emerald Publishing, 2024.
سنة النشر: 2024
المجموعة: LCC:Social Sciences
مصطلحات موضوعية: Tourism, Behavioural intention, ICT usage behaviour, Moderator, Modified UTAUT, COVID-19, Social Sciences
الوصف: Purpose – This study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach – Data were collected from a survey of 265 tourists using the random sampling technique. Partial least squares-based structural equation modelling (PLS-SEM) technique was used to analyze the data. Findings – The findings revealed that performance expectancy, hedonic motivation and habit significantly influence the behavioural intention of tourists to use information and communication technology (ICT), while effort expectancy, social influence, and facilitating conditions do not have a significant influence. However, actual ICT usage behaviour largely depends on the behavioural intention of the tourists, and their habits, while the facilitating conditions do not have any influence in this case. Practical implications – The findings uncover the core factors influencing tourists' actual ICT use behaviour that can assist the concerned stakeholders in designing tourism planning and sales. The study results also offer pathways for the world's tourism industry for a healthy recovery from the COVID-19 pandemic. Originality/value – The findings have made robust contributions by extending the existing UTAUT-based literature by adding two new moderators in the relationship between behavioural intention and actual ICT usage behaviour.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
تدمد: 2055-5911
Relation: https://doaj.org/toc/2055-5911
DOI: 10.1108/JTF-06-2021-0137/full/pdf
DOI: 10.1108/JTF-06-2021-0137
URL الوصول: https://doaj.org/article/78b87d7183694eb0811f434d9b850fd5
رقم الأكسشن: edsdoj.78b87d7183694eb0811f434d9b850fd5
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:20555911
DOI:10.1108/JTF-06-2021-0137/full/pdf